Ambition

Vision and Goals

Set benchmarks for the industry

Create value for customers

Increase returns for shareholders

Innovation forever

Market innovation

Technological innovation

Management innovation

Sincerity

Be true in word and resolute in deed

Quick response

Instant action

Meet customer needs

Exceed customer expectations

Teamwork

Dedicated and self-disciplined

Help and Learn

Never give up

Strive for excellence

Work together

Respect employees and partners

Grow with employees and partners